Publicans and off-licensees want supermarkets to be forced into effectively doubling their cheapest prices on popular products like beer.
The head of Ireland’s National Off-License Association (NOffLA), Evelyn Jones, said the government should go beyond its plans for a minimum unit price on alcohol to an outright ban on heavily-discounted sales.
In a move clearly targeted at the big supermarket chains, where cans of lager are routinely offered for below €1 each in bulk deals, the group called for a floor price of €1 “or more” to be introduced on every 10 grams of alcohol in a product.
That would put the minimum retail price of a 500ml can of beer with a 5% alcohol concentration at €2.
But Jones told an Oireachtas joint committee on health and children, which was looking at the government’s proposed new alcohol laws, that there should also be rules to stop outlets selling alcohol at below invoiced costs.
Source: Peter Bodkin, thejournal.ie, 26/03/15
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