GO OFF THE drink they said. Be fine, I said. When I was approached by SpunOut.ie to help launch the Hello Sunday Morning initiative in Ireland, I didn’t hesitate.
I could be a poster girl of abstinence having had many ‘dry’ spells before and having not drank since January anyway.
When we are told we can’t do something, we often intrinsically want to. For 24 hours alcohol is unavailable, but in the run up to it we see cheap alcohol and special offers encouraging people to stock up on drink. One in every four of alcohol marketing practices recorded involves price promotion, such as special offers, free alcohol, volume sales and large discounts.
Source: Kathryn Reilly, thejournal.ie, 29/03/2013