Sports advertising and sponsorship by alcohol companies is to be phased out “over a reasonable period of time”, Deputy Minister Roisín Shortall said this week.
Speaking in response to a question from Donegal TD Charlie McCanalogue in the Dáil, the Deputy Minister of State at the Department of Health said that she is to bring a memo to Government before the summer to provide for a number of measures.
We are keen to introduce minimum pricing and are watching carefully what has been happening in Scotland in this regard. We also know that when it comes to young people, sports advertising and sponsorship by alcohol companies is effective. That is why so much money is put into it. I am committed to phasing out that over a reasonable period of time.
Source: Aoife Barry, thejournal.ie, 17/05/12
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