www.QUIT.ie #QuitandWin #TheLastStop
The HSE today (Tuesday, 7 January 2020) launches the latest QUIT Smoking campaign, which encourages people who smoke to #QuitandWin - quit smoking for 28 days as this will increase their chances of quitting for good by 5 times.
The campaign features people who smoke, and smokers were also consulted and involved in its development. In the ad, excuses to continue to smoke are contrasted with the harm caused by smoking – the harm to those who smoke themselves, to their families and to their loved ones. The campaign also highlights people’s many motivations to quit and shows the best steps a smoker and their community can take to support them to make a successful quit attempt in 2020.
Martina Blake, National Lead, HSE Tobacco Free Ireland Programme, said, “Smoking is an addiction and quitting can be hard. Most people who smoke want to quit but for many the idea of quitting can seem overwhelming. A key development in this campaign is that we breakdown quitting and present an achievable and powerful first step. If you can quit for 28 days you are 5 times more likely to quit for good. Practical support and resources give the best chance of making it to Day 28, and once you reach that you are well on the way to long term success and the benefits of a smoke-free life. Our HSE’s QUIT Team provides free, non-judgemental practical help, designed to fit each smoker’s lifestyle. Our Stop Smoking Advisors are ready to coach anyone who wants to quit.”
Prevalence of daily smoking in Ireland has dropped from 19% in 2015 to 14% in 2019 which means there are now an estimated 165,000 fewer smokers than there were five years ago.
Minister for Health, Simon Harris TD, said, “We have made good progress in reducing the numbers of people who smoke and there is a lot to be positive about but we must not become complacent.
Source: Health Service Executive, 7th January 2020
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