"A game changer in many respects. It has the same significance as the smoking ban, introduced in 2004, in the teeth of strong opposition from vested interests." That is how Fianna Fáil TD Sean Haughey described the Public Health Alcohol Bill this week.
He is among the TDs who believe the time has finally come for Ireland to confront its difficult relationship with alcohol.
The fact that the legislation has been crawling through the houses of the Oireachtas for three years has not gone unnoticed.
Mr Haughey remarked that it passed Second Stage in the Seanad in December 2015 so there has been "an extraordinary delay" in getting the debate under way in the Dáil.
He said: "This demonstrates the power of the drinks lobby in this country. There has been extensive lobbying on this bill."
As well as intense lobbying by the drinks industry, the Dublin Bay North TD has also been lobbied by health professionals.
Two statistics from those exchanges stand out.
Firstly, the cost to our economy of the alcohol problem is estimated to be €2.35 billion annually.
Source: Conor McMorrow, RTE.ie, 17/02/18