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Arthur’s Day axed: Guinness confirms celebration will not be returning

Guinness has confirmed that there will be no Arthur’s Day event this year, saying that its new Guinness Amplify project will take its place.

The company’s marketing manager Lisa Fitzsimons told DailyEdge.ie that the new project, which promises to help emerging artists in Ireland, ”effectively replaces Arthur’s Day as our music programme.”

However, the company said that the decision to end Arthur’s Day was not related to the backlash against it which gathered pace last year.

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Source: thejournal.ie, 02/07/2014

Posted by Andy on 07/02 at 04:10 PM in
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