The Irish Cancer Society has claimed that the tobacco industry is “aggressively targeting” women and girls. The society has highlighted the ‘superslim’ cigarette product on the market across several brands and claimed that this product “exploits” an “irrational fear of weight gain” in young women and girls by linking itself to slimness. A statement from the society this morning claims that, “Young women looking at cigarette packs which are branded as ‘slim’ are more likely to believe the contents make them slim.”
The ‘slim’ cigarette will be under discussion today at a conference in Dublin, held in association with the National Women’s Council of Ireland. One of the speakers today, Amanda Amos, Professor of Health Promotion at the University of Edinburgh, said that:
Given the investment tobacco companies are making in packaging cigarettes in a way that appeals to women and girls, and given the evidence of effectiveness of this approach, it is worth considering the introduction of plain packaging.
Source: Susan Daly, Journal.ie, 05/07/12
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