“We are under constant attack from the media, the government and that damn Irish Cancer Society and another minor threat to our industry is the fact that our customers keep dying”
The words of CORPORATE TOBACCO MAN as his secret TEENS ARE STUPID campaign is uncovered
Irish teenagers will be introduced to a new campaign called TEENS ARE STUPID today. The campaign will be centered on Corporate Tobacco Man. This fictional character represents the tobacco industry. Corporate Tobacco Man will star in cinema advertising, a campaign website (www.teensarestupid.ie), a Facebook page, a Twitter account, a YouTube channel and a Flickr account (see links below).
The campaign also comprises cryptic and beautiful art installations which will pop up in shopping centres around the country from Friday, July 9th 2010. These custom designed units feature a teenage girl mannequin trapped in a glass box full of smoke – there is a handle on the inside of the box and the girl could free herself but she doesn’t - like so many people who continue to smoke.
Speaking at the launch of the campaign, Jane Curtin, Irish Cancer Society said “Even though the tobacco industry has always claimed that it does not set out to target young people, millions of pages of previously internal tobacco industry documents show that the industry considers the recruitment of under 18 year olds essential to its survival. In Ireland, the tobacco industry needs over 50 young people to start smoking every day to remain viable.”
Source: The Irish Cancer Society, 08/07/2010
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