A major road safety awareness campaign has been launched to coincide with this weekends Oxegen music festival at Punchestown. The campaign is focusing on Drug Driving and festival goers are reminded of the legal and social consequences of driving while under the influence of illegal or controlled substances.
This national campaign called 'Be Part of It' is headed by Kildare County Council, the Kildare Joint Policing Committee and the Regional Drugs Task Force and is supported by the Road Safety Authority and concert promoters MCD.
The initiative invites festival goers to help promote the message by posing with a bill-board of life sized mug-shots which illustrated social and legal penalties such as "A Drug Conviction can lead to foreign travel restrictions." The message ambassadors took the opportunity to pledge not to drive or travel in vehicles where the driver is under the influence of substances. The photographs are then posted to Facebook ("Kildare Drug-Driving Awareness - I'm Part of It") as part of a strategy to encourage people to link as active participants in a social campaign. The participating message ambassadors are also entered into a competition for a range of prizes.
Source: www.garda.ie
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