Some drinks companies are deliberately flouting filtering software codes that were agreed by their industry and the Government in 2004 to prevent online marketing to minors, a lecturer in the School of Marketing at the Dublin Institute of Technology has claimed.
Pat Kenny told the ‘Have We Bottled It? Alcohol Marketing and Young People’ conference last week that while posing as a 15-year-old, he managed to join four of these brands’ fan clubs on the Facebook social media networking site.
“One of these brands was in the top four of the most popular accounts in Ireland on the social networking site,” he commented.
Source: Dara Gantly, The Irish Medical Times, 23/09/2010
Posted by Andy on 09/23 at 12:25 PM in
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