The number of people who died from alcohol abuse in Northern Ireland increased by 40% in under a decade, it has been revealed.
Almost 300 people succumbed in one year and thousands more were admitted to hospital, social development minister Nelson McCausland said.
A Responsible Retailing Code for drink was launched a year ago, with an independent complaints panel to monitor compliance. The team led by former senior policeman Duncan McCausland has upheld complaints against two nightspots linked to drinks promotions.
Minister Nelson McCausland said: "While there has been a welcome reduction in overall consumption of alcohol over the past few years, harmful use of alcohol continues to place a significant burden on our public health - it is estimated to cost Northern Ireland up to £900 million per year."
In 2010, 284 people died directly from alcohol misuse, an increase of 40% since 2001.
In the financial year 2011/12 there were 7,767 admissions to acute hospitals with an alcohol-related diagnosis.
The Democratic Unionist added: "As social development minister, I cannot allow alcohol to be sold or supplied in an irresponsible manner and recent measures that I have taken forward reflect my commitment to taking firm action to address the issues associated with the misuse of alcohol."
Steps taken include introducing powers to restrict low cost drinks promotions, like all you can drink for £20, which encourage excessive consumption.
Nelson McCausland has proposed that breaches of codes of conduct be taken into consideration when premises apply to courts to have their drinks licences renewed. He is also considering introducing minimum unit pricing.
Source: Belfast Telegraph, 06/11/13
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