Targeting women behind rise in number presenting with drinking problems.
In the last days of August the Rutland Centre, one of our foremost residential alcohol treatment centres, published its annual report. One of the headline features was the rise in women presenting for treatment for alcohol dependence. This important and troubling phenomenon was pushed off the media agenda by the news of the Apple Corporation’s tiny tax payment to Ireland.
Apple’s behaviour notwithstanding we still have a major public health issue with female alcohol dependence in Ireland.
The roots of this problem can be found in the marketing and business practices of the alcohol industry, particularly the global leaders of the industry who have enormous economic clout which they use to promote their products while denying the impacts of problem alcohol use.
How has the alcohol industry targeted women?
Source: thejournal.ie, 12/09/2012
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