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What’s in the powder?

The 'What’s in the Powder?’ campaign is the result of a collaboration between three Dublin universities – DIT, TCD, and UCD - and the Ana Liffey Drug Project. Resources created include posters and factsheets, which will be distributed on campus as well as promoted on social media and via the website.

The campaign builds on the success of the partnership achieved with the recent 'What's in the Pill?' campaign - now supported by 15 third level institutes and the Union of Students in Ireland.

Following the launch of the What's in the Powder? campaign on April 1st 2016 we will be making the campaign poster and factsheet available to all institutes of education and relevant organisations. Organisations just need to provide us with a copy of their logo and we will provide them with a customised factsheet and poster - free of charge. For more information email


The campaign features harm reduction information, including the following:

A number of different types of drugs come in white powder form. When buying illicit white powders you can never be fully sure of the contents. Generally white powders are uppers (stimulant), downers (sedative) or trippy (hallucinogen).
Some examples of substances that come in white powder are, stimulants: cocaine, amphetamine, MDMA, mephadrone; sedatives: ketamine, GHB, PCP; hallucinogens: 2C-B; N-Bomb; Alpha-Methyltryptamine.

It is always safest not to take unknown or illicit drugs at all.
If you do decide to take powders…


Download Factsheets and Posters

Download Dublin Institute of Technology Poster  ¦  Download Dublin Institute of Technology Factsheet

Download Trinity College Dublin Poster  ¦  Download Trinity College Dublin Factsheet

Download University College Dublin Poster  ¦  Download University College Dublin Factsheet

Download Maynooth College Poster  ¦  Download Maynooth College Factsheet

Download Finglas Cabra Local Drug & Alcohol Task Force Poster  ¦  Download Finglas Cabra Local Drug & Alcohol Task Force Factsheet

Download HIV Ireland Poster  ¦  Download HIV Ireland Factsheet

Download Belong To Poster  ¦  Download Belong To Factsheet

Download Institute of Technology Carlow Poster  ¦  Download Institute of Technology Carlow Factsheet

Download USI Poster  ¦  Download USI Factsheet

Download Waterford Institute of Technology Poster  ¦  Download Waterford Institute of Technology Factsheet

Download Profile Poster  ¦  Download Profile Factsheet

Download Ulster University Poster  ¦  Download Ulster University Factsheet

Download Athlone Institute of Technology Poster  ¦  Download Athlone Institute of Technology Factsheet

Download Mary Immaculate College Poster  ¦  Download Mary Immaculate College Factsheet

Download Limerick Institute of Technology Poster  ¦  Download Limerick Institute of Technology Factsheet

Download University of Limerick Poster  ¦  Download University of Limerick Factsheet

Download Institute of Technology Tralee Poster  ¦  Download Institute of Technology Tralee Factsheet

Campaign Press

The campaign was launched by the Lord Mayor of Dublin, Criona Ni Dhalaigh, in The Mansion House, Dublin on April 1st 2016.

Download Media Release

Irish Examiner: Students advised over drug-taking in ‘What’s In The Powder?’ campaign

Irish Independent: Students are given advice on 'safest' way to take drugs Dublin Mayor throws weight behind ‘What’s in the Powder?’ drugs campaign Students asked 'What's in the Powder?' 

Eile Magazine: Lord Mayor launches ‘What’s in the Powder?’ campaign aimed at student population Lord Mayor Launches ‘Whats in the Powder?’ Campaign Toot Alors

Newstalk: Part 2 

FM104: Students Targeted In New Drug Campaign

98FM: Campaign to Target Students

Q102: Dismal Drugs Analysis

Kildare FM: Ireland's Drug Problem "Beyond The Point Of Crisis": Ana Liffey Drug Project.

The Health Well: Students asked 'What's in the Powder?'

Yahoo News: Dublin Mayor throws weight behind ‘What’s in the Powder?’ drugs campaign 

Launch photos to follow.

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